Supporting the world's
leading Real Estate
organisations

Our Founding Story

LifeProven was founded by Jordan Relfe and Adam Hinds in 2018 following a defining moment during the delivery of a student accommodation development. A major university was exploring a 25-year nominations agreement to house its students, but before committing, it required evidence showing how the building would impact student wellbeing over time.

What appeared to be a simple question exposed a major industry gap. The design team had no data to quantify the building’s wellbeing performance beyond professional opinion. Without credible evidence linking design decisions to measurable wellbeing outcomes, the university would not proceed with the agreement, impacting both income certainty and development funding triggers.

It was Jordan and Adam’s first experience of a social or environmental factor directly influencing financial performance.

In response, Jordan and Adam developed the Real Estate Wellbeing Metric, the world’s first post-occupancy evaluation survey system designed to quantify how buildings influence human wellbeing through measurable data.

Solving this challenge revealed a much larger shift taking place across real estate, where environmental and social factors were beginning to directly influence financial performance, funding decisions and long-term asset value.

This experience became the foundation of LifeProven, where Jordan and Adam developed a more integrated and data-led approach to understanding how factors such as technology, natural resources, climate, geopolitics, wellbeing and regulations influence long-term real estate performance.

LifeProven exists to help forward-thinking institutional investors, developers and owners navigate this change with confidence.

We combine deep research, proprietary data and intelligent systems with the industry’s brightest and most passionate advisors, helping clients consistently deliver more resilient, commercially attractive and future-resilient assets and portfolios that remain desirable to the stakeholders who fund, consent, insure, lease and ultimately acquire them.

Since founding, LifeProven has grown from an idea into a multi-award winning and trusted advisor to some of the world’s most influential real estate organisations, including BlackRock and Amazon, across the UK and globally. Today, we support institutional investors, developers and owners across the full investment lifecycle, helping them navigate risk, strengthen stakeholder confidence and create real estate that performs through time.

We are relentless in the pursuit of better.

Our Mission

To support the world’s leading real estate organisations in creating future-resilient assets that deliver lasting financial, social and environmental impact.

Our Vision

A real estate model so balanced that financial prosperity, human quality of life and ecosystem health are aligned and mutually reinforcing, so the more assets we create, the better the world becomes.

Our Values

Trust: We are people of our word. We do what we say we will do.

Value: We exceed expectation, delivering more in every situation.

Respect: We think and act as one. Supporting together. Winning together.

Purpose: We stay aligned on what matters, executing against it.

Positivity: We are energy creators. We bring that energy to everything we do.

Curiosity: We are eternal entrepreneurs. We stay curious, always seeking better.

Our Team

Jordan Relfe MRICS

Co-Founder

Jessica Keyworth

Head of Operations

Marie Burns

Head of Marketing

Kate Clark

Finance Lead

Sofi Zickerman White

Associate Director

Ara Nik

Associate Director

Theo Bibby

Senior Project Lead

William Jupp

Senior Project Lead

Edward Smith

Senior Project Lead

Hannah Jewkes

Project Lead

Louis Marton

Trainee Project Lead